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Our work
LSG has helped many of the world’s most important organizations address their most critical issues. We create impact.
- Double digit increases in brand awareness, opinion, message retention, and consideration
- Averted workforce and labor threats in key markets
Challenge
One of the nation’s largest owners and operators of hospitals was grappling with multiple business challenges, including workforce and unionization issues, new acquisitions, and scrutiny from lawmakers, regulators, and the media. The company engaged LSG to support the execution of a corporate reputation campaign across their most vulnerable markets and measure the campaign’s impact and effectiveness.
Solution
LSG conducted rigorous message testing research across the company’s addressable markets to define the most effective messaging, language, and messengers to create and shape perceptions. Guided by these insights, our team launched an advocacy program to strengthen the company’s reputation with key influencers, community leaders, and organizations in vulnerable markets. Our team also designed a reputation tracking instrument to measure impact and effectiveness as well as optimize the campaign. As a result, we were able to track and achieve significant improvements in brand awareness, opinion, message retention, and consideration of the enterprise and local market brands, and ultimately, successfully averted workforce and labor threats in key markets.
- Launched a coalition of 12 leading energy, petrochemical, and power generation companies
- Increased awareness and opinion of CCS among target audiences
- Developed a campaign website and digital advertising and generated earned media
Challenge
When a group of leading energy, petrochemical, and industrial companies began organizing a large-scale carbon capture and storage (CCS) collaboration in a major U.S. market, they turned to LSG to manage the group’s public affairs and communications activities.
Solution
LSG initiated the effort by conducting message testing to gauge attitudes toward CCS and identify the most effective messaging for engaging various audiences. As the partnership advanced, LSG has integrated strategic communications and advocacy programming into the effort, securing national, regional, and local media coverage, delivering digital content and visibility, and securing high-level stakeholder involvement and advocacy at the local, community level. The campaign has achieved significant increases in awareness and opinion of CCS among target audiences.
- Nearly 2,000 corporate stories collected
- 750+ messengers prepared for deployment
Challenge
As one of the leading delivery app technology companies experienced massive growth around the globe, they faced new regulatory challenges.
Solution
Recognizing that some of the most impactful voices in describing the impact of their business were their own team members, LSG mobilized a team of dedicated community organizers to conduct outreach, collect stories, train spokespeople, and deploy messengers to participate in key campaigns. In the first three months of this campaign alone, we collected nearly 2,000 stories and prepared over 750 messengers.
Challenge
The leading association for America’s manufacturers sought to improve the perceptions of the industry and educate communities about the value the industry provides.
Solution
LSG helped launch an industry-leading, nationwide communications and public affairs campaign: “Creators Wanted” and the award-winning “State of Manufacturing” tour. Over several years, we have increased awareness about the industry’s value as well as the nation’s workforce crisis and need to fill a projected 2.1 million unfulfilled manufacturing jobs by 2030. LSG executed nearly 100 manufacturing events that brought together thousands of community leaders and garnered over 500 earned media hits.
- 100 manufacturing events produced
- 500 earned media hits generated
- Thousands of community leaders engaged
| Challenge One of the world’s largest cannabis companies was navigating cannabis regulations at the federal and state levels in the U.S. It engaged LSG to design and implement a comprehensive communications campaign to catalyze continued progress in the legalization of cannabis throughout the United States. Solution LSG launched a public relations campaign to secure key national earned media placements and interviews surrounding signature national legislation, including the SAFE Banking Act; the MORE Act; and the Cannabis Administration and Opportunity Act. In addition, LSG drove communications and media relations in 14 target states in support of “adult use” legalization. LSG also worked alongside our client to develop and launch a new engagement program, a video interview series which covers the top cannabis news of the day with prominent members of Congress, industry influencers, and opinion leaders with the goal of increasing the company’s reach and influence with U.S. consumers, policymakers, and thought leaders. |
- Drove media relations in 14 target states
- Secured dozens of national and state earned media placements
- Developed and launched a thought leadership video interview platform
