Jasme Bantens

Jasme is a principal supporting the firm’s strategic insights practice. She has over 20 years of marketing experience, spanning research, analytics, and digital strategy. Her tenure spans major advertising agencies, MarTech/AdTech, and most recently client-side, as head of global media science for Goldman Sachs where she defined the vision for a global marketing, research, and measurement framework. She has extensive knowledge of customer data platforms that fuel audience segmentation and closed-loop measurement approaches, including survey design, creative testing, and brand positioning. Jasme holds a master’s degree in media marketing from The New School and a bachelor’s degree in communications from Hunter College.

Fun Facts

What is the one thing on the top of your bucket list?

Tour of Asia 

Who are you inviting to your next dinner party (dead or alive)?

Winston Churchill