Jasme is a principal supporting the firm’s strategic insights practice. She has over 20 years of marketing experience, spanning research, analytics, and digital strategy. Her tenure spans major advertising agencies, MarTech/AdTech, and most recently client-side, as head of global media science for Goldman Sachs where she defined the vision for a global marketing, research, and measurement framework. She has extensive knowledge of customer data platforms that fuel audience segmentation and closed-loop measurement approaches, including survey design, creative testing, and brand positioning. Jasme holds a master’s degree in media marketing from The New School and a bachelor’s degree in communications from Hunter College.
