Strategic Insights

We take a data-driven approach to message and creative development to deliver impactful brand, reputation, and public affairs campaigns. Through our focus groups, dial sessions, and surveys, we simulate a communications campaign to pressure test messaging and creative and ensure our clients win against competitors and detractors.

Understanding the perceptions, priorities, and expectations of the audiences who matter most is key to developing a successful communications campaign that delivers impact. Our qualitative and quantitative public opinion research helps understand and tap into audiences’ thinking and emotion to determine how to create, shape, and change perceptions and behavior.

Whether looking to enter a new market, reposition a brand, or develop and change an organization, we serve as a strategic partner to help guide, inform, and implement those key business decisions. We don’t just tell you where you stand at a moment in time. Our research provides an actionable roadmap that shows you where you need to go and how to leverage communication to get there.

Understanding and strengthening your brand and reputation is critical to the long-term success of any organization or industry. We measure and track sentiment among key audiences in addressable markets to assess a company’s or industry’s performance and help navigate a rapidly changing business and policy landscape.

Measurement and demonstrating impact are at the heart of everything we deliver for our clients. Traditional measurement tools can be very limited in their ability to assess key performance indicators at scale. We develop comprehensive quantitative instruments and dashboards to measure impact, track effectiveness, and optimize our clients’ campaigns.